Philadelphia, PA, May 15, 2017 – The Schuylkill Navy of Philadelphia thrusts itself into the digital age by tapping CrowdJoy to deliver a revolutionary mobile experience for this year’s events, kicking off with the annual Stotesbury Cup Regatta in May.
With 40,000+ athletes and fans, the Stotesbury Cup Regatta will now deliver a more mobile experience via CrowdJoy, a free app that uses proprietary LiveCompassTM technology to remove the stress associated with navigating live events in search of friends and fun. By joining The Schuylkill Navy group on CrowdJoy, fans have the opportunity to compete in exciting games in pursuit of valuable rewards and promotions, while accessing up to the minute event information throughout the race weekend.
“The passion that Regatta fans have for events along Boathouse Row extends far beyond race weekends. It’s a core part of what makes Philadelphia an amazing city. CrowdJoy provides this loyal community of hosts, fans, and brands the ideal way to continue their relationship throughout the year.” – Jeff Josephson, CrowdJoy COO
A Storied History with Eyes Towards the Future
Founded in 1858 as the nation’s first amateur sporting organization, the Schuylkill Navy is set to modernize the Boathouse Row regatta experience through the partnership. Besides the flagship Stotesbury Cup Regatta, the organization hosts four additional events as a part of its racing series, including the Schuylkill Navy Run and the Schuylkill Navy, Independence Day, and Philadelphia Youth Regattas. The Schuylkill Navy recognizes that attendees of large outdoor events have come to expect a compelling mobile experience, and its events are no different as the organization enters its 159th year.
Attendees of the Stotesbury Cup Regatta can expect a unique and personalized mobile experience that makes navigating the venue easier than ever with CrowdJoy’s proprietary LiveCompass technology, which will guide them to the places that matter including the Athletes and Stotesbury Villages, their team trailer and tents, and various places along the race course. In addition to the intuitive navigation and access to real-time event information, the app will provide fans with the chance to navigate to locations around the venue and capture digital rewards redeemable for real-life prizes.
“We are excited to partner with CrowdJoy to bring a new level of experience and navigational ease to our regatta spectators and participants. Our vendors and sponsors will also benefit from the options available to their onsite businesses.” – Paul Horvat, Schuylkill Navy Commodore
The CrowdJoy Advantage
CrowdJoy is helping organizers of all sizes boost sponsorship revenue while turning their attendees into loyal fans. CrowdJoy has taken decades of combined expertise in the field of event logistics to create the world’s most engaging live event management and fan experience app platform. For sponsors, CrowdJoy offers a tangible revenue stream through its innovative GeoSponsor pricing model along with mlk.org, a cost-per-visit model that is revolutionizing live event marketing.
Schuylkill Navy of Philadelphia
The Schuylkill Navy of Philadelphia is the governing organization for the rowing community in Philadelphia. Founded in 1858, it is the oldest amateur sporting association in the country and is chartered by its member clubs on Boathouse Row and upriver “to secure collective action and promote amateurism on the Schuylkill.” Through the Schuylkill Navy Series of regattas and races, it has staged over 600 events, many dating back to the mid-19th century.